Neoganda and Sony go way back — nine years back to be precise. Together, we’ve blown out summer blockbusters and lobbied for Oscars. We’ve gone global with the international team and snuggled up with home entertainment. We’ve been riding the social media wave since the beginning with our toes at the edge of the board, ready to drop in on the next innovation. We’re still pushing the limits together, and can’t wait to see what’s next.
The stars of Jumanji were game for comedic hijinks in the social space, and our high-impact banners stampeded across the web to earn the film nearly $1 billion. We tapped into culture to keep the 3-month campaign fresh, engaging different audiences with different creative on various platforms.
Last year, we took on Facebook Live in partnership with Resident Evil: The Final Chapter. We launched one of the most successful programs to date by pushing the platform’s technical limits and introducing live voting to pre-recorded video.
We’ve executed an endless parade of social content, Snapchat filters, swipe-up content and paid media across films such as Jumanji, Spider-Man: Homecoming, Baby Driver, Rough Night and the Bond franchise. We continue to push the limits together, and can’t wait to see what’s next.