Neoganda and Sony go way back — eight years back to be precise. Together, we’ve blown out summer blockbusters and lobbied for Oscars. We’ve gone global with the international team and snuggled up with home entertainment. We’ve been riding the social media wave since the beginning with our toes at the edge of the board, ready to drop in on the next innovation. We’re still pushing the limits together, and can’t wait to see what’s next.
This year, we took on Facebook Live in partnership with Resident Evil: The Final Chapter. We launched one of the most successful programs to date by pushing the platform’s technical limits and introducing live voting to pre-recorded video.
We’ve executed an endless parade of social media content, Snapchat filters, swipe-up content and paid placements across titles including Spider-Man, Life, Passengers, and Underworld: Blood Wars.