Fox and Neoganda have a long history of taking on the world. We’ve grown from building desktop display ads to a full service partnership becoming their go-to for mobile, regionalized TV spots, and social content and we’ve been pushing the limits the whole way. We’re currently tackling the newest ad format opportunities on titles we just can’t discuss yet.
For Logan we knew fans would be excited by the new trailer, and in order to give them something to interact with, we developed a Facebook Canvas that allowed them to swipe through galleries and explore characters.
Instagram trailers, swipe-up content, page takeovers and banners of every variety have shaped the digital marketing efforts for many recent releases, including Deadpool, Independence Day, Hidden Figures, and Why Him?