Atom is the future of moviegoing. With an app that makes it easy to make group plans, reserve seats and order concessions ahead, this studio-backed ticket-buying upstart turns theatergoers into VIPs. Neoganda was brought aboard as a strategic and creative partner to help grow the brand during its national expansion through paid and owned digital and social efforts.
Our overall strategy aimed to infuse original concepts, motion, and custom illustrations into premium content to engage targeted audiences. Our media strategy included a/b testing, as well as a series of YouTube ads that highlighted each value proposition. Our social approach involved visual creative as well as tone, voice and overall presence.
We worked with partners such as T-Mobile, creating lifestyle-themed creative for an exclusive promotion. We even concepted and edited a 30-second spot that ran in Showcase Cinemas up and down the East Coast.